Published on
July 2023
Initially, Christophe Lejarre, a father, wanted to recycle his children's toys, plastic toys that are fragile and outdated and eventually end up being forgotten in a corner or thrown away to be buried or incinerated. He then carries out tests with the objective of reusing this material to make something else; during these tests he experiences several failures before discovering the Dutch concept, Precious Plastic which provides free tools to recycle plastic. Conquered, he joined their community and gave himself the mission to develop this concept in Touraine, by federating a collective around him in order to collectively identify solutions to plastic pollution.
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Precious Plastic Touraine's mission is to reduce plastic pollution on the territory through the transmission of knowledge and the manufacturing of well designed, sustainable and desirable objects. This translates into various actions below, such as :
Precious Plastic regularly welcomes the public in its Metamorf Workshops. But to fulfill in its mission, the charity thinks that it should do more by going in direct contact with the citizens : on their workplace, during public events, in schools etc... Precious Plastic already carries out some interventions, but is quickly limited by the logistics and the environmental impact of its trips. The purpose of this project is to develop an outreach activity for all audiences, based on a mobile workshop : the Cyclomorf.
The Cyclomorf is a towed bicycle carrying educational materials as well as mini-machines allowing a person from 6 to 77 years old to transform this waster into a concret object, like a top for example.
We think that Precious Plastic's initiative is innovative because it allows to recycle plastic as much as possible but in a more modern way by creating useful and well designed objects. Besides, the charity participates in awareness raising actions but also in reinsertion. The Cyclomorf project aims to raise awareness among the greatest number of people, through the ingenious idea of a mobile workshop. From the youngest to the oldest, it is a playful activity that allows to understand this material while learning more about its ecological impact. Retreeb acts by financing partialy the Cyclomorf.